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Dealership
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How a dealership attracted 500 new customer prospects to its website

Our Geofencing marketing technology can give car dealerships the competitive edge they’ve been looking for and that none of their competing nearby dealers are using. 

See mobile location based advertising in action:

  • Car dealership who desires to target their competitor dealerships and measure foot traffic back to their showrooms.

  • Auto Groups advertising at a Trade Show and who wants to geofence the event

  • Used Car dealer wants to reach car shoppers at nearby competing locations.

  • Car Repair center wants to geofence car collision and other repair center near theirs

How Geofencing Advertising Works For Car Dealership Marketing

  • A virtual geofence is traced around an event location (dealer competitor, etc..) where the advertiser wants to use automotive marketing to build an audience based on their visit to that particular location during a set, scheduled timeframe.

  • When car shopper enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

  • As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser’s car dealership marketing.

  • User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.

Geofencing car dealership marketing is the perfect solution for car dealerships and automotive dealers that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting.

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Target Your Competitor Auto Dealership Customers & Foot Traffic

Cohagen Media’s latest technology in Geo-Fencing Technology targets location attendees who visited other dealerships with the most precise temporal geo-targeting solution available. By building a custom polygon around your competitors, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.

Ideal Locations Including:

  • Repair Centers

  • Competitor Dealerships/Used Car Lots

  • Car Shows

  • Auto Zone/Similar Retailers

Is my auto marketing producing actual walk-ins to my store?

Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store.  Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).

Target Car Lessees Expiring In 3 – 4 Months With “Addressable Geofencing”

Do you have a list of customers or business addresses?  Maybe you have some car buyers and you want to get them back to your repair center.  Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

  • Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.  Up To 90% Match Rate

  • Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.

  • Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

  • Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.

  • More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

At the Dealership

Key Geo Fencing Benefits For Automotive Dealerships

  • Only Need Location Services of Mobile Device Turned On.  NO OTHER REQUIREMENTS NEEDED

  • 90% of individuals typically have location services turned on

  • Does not require Physical BEACONS

  • Location File Import and Export Capability

  • Granular Localization via Custom Shapes & Sizes

  • Target location visitors or event attendees for 1 day – 30 days

  • Serve ads across the 600,000 – 700,000 App’s we have access to

  • Retarget car shoppers or those in need of a repair who visit or commute through any geo-fenced location

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