Connect: 917-652-6736
However beautiful the strategy, you should occasionally look at the results
~ Winston Churchill
Businesses on average cannot account for 35% of ad spend!
Where is your budget really being spent? If you are running advertising, you should know that number down to 1%. But on average, business's cannot track 35% of ad spend back to sales, leads or brand engagement.
With 20 years experience working with and managing advertising for brands like JP Morgan Chase, Ford Motor Co and T-mobile, I know where to find wasted marketing spend. I do a deep dive forensic analysis of your marketing efforts, then deliver a strategy for you to allocate budget to appropriate channels. This will generate sales by targeting proper customer avatars.
Ask Yourself
If you Don't Know The Answer You Will Benefit From a Marketing Advisor
What I do
Strategy
Compile all reporting into a straight forward action plan 12 month forward
Customer Avatar
Investigate customer behaviors and build a customer persona of buyers interests
Audit
Audit the current marketing and strategy to find loss and missing channels
Training
Train your current staff on the fundamentals of marketing that gets results.
Reporting
A comprehensive report of all findings along with missing avenues and how to approach
Forcasting
What the next 12 months look like in marketing trends and where to focus spend
Requirements:
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Allow access to marketing channels
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Access to CRM and customer segments
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Ability to speak with sales division
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COG to establish CPA
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30 day window for work
Branding
What is our brand conveying to consumers. Are we increasing our brand awareness?
Storytelling
Are we telling the right story for buyers and does our marketing coincide?
DESIGN
Is our marketing designed to convert customers?
Strategy
Is our strategy built correctly and forecasting the market to generate future sales?
I'm excited to help your business thrive in the next 12 months! ~ Tim Cohagen
Tim Cohagen
Tim has a background in Digital Advertising spanning the past 20 years. Working at the largest digital ad agency in the World located in New York City, his client roster looks like a who's who of fortune 500 clients; JP Morgan Chase, Sanofi Lantas, The United States Army, Denny's Restaurants, Gucci, Coca-Cola, Ford just to name a few. Tim has advanced certifications from Google, Microsoft & Yahoo. Tim has attended Google University and travels by invitation to Google Headquarters regularly for advanced training classes only provided to a small group of certified Adwords Specialist. Tim has coded programs that have automated search advertising programs now used by many companies. Growth and strategy is his core value and he only works with a small set of clients.
WORK
WHAT PEOPLE SAY
Matthew G, SVP Bolton Inc.
Tim was the best choice made to look into our marketing. He was able to uncover our tracking was missing in so many areas. Our sales team is happier with lead quality and sales are up.
Melanie Q, Owner Ecomm
I wish we would have brought Tim in earlier. He showed us so many issue's with our website process and money left on the table. He'll be back yearly to work with us!
Jason D, VP Operations
If you think your inside marketing team has your company interest in mind, think again. I was so surprised to find we were not tracking call leads from our website. Thanks Tim!