Challenge

A wedding planner has been a constant exhibitor and sponsor of an annual trade show.  They are use to the traditional marketing methods and dollars they’d throw at sponsoring the event.  But this firm wanted to test new marketing methods and expand their exposure beyond simply attending the event, exhibiting and sponsoring.  The wedding planner wanted more marketing reinforcements.

After learning about geofencing marketing, the company decided to give it a try and test the waters with it.

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Solution

Within a 1 week time frame the Wedding Marketing Group Team developed a comprehensive strategy of geo-optimization targeting people at the trade show over the 4 day period, while allowing the client to continue serving ads to the event attendees for up to an additional 216 days. Our team built geo-fences around the event and to reach event attendees most likely to express an interest in planning a wedding.

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Result

Through multiple tactics and optimizations including event targeting, geofencing, IP address targeting, and site retargeting, our team achieved a CTR of 0.25%, exceeding the industry average of 0.1%.

The client was successful in pushing people to their booth during the event as a result of the geofencing marketing they did during the event.